Member login

Comms advice and resources for colleges

Association of Colleges' communications team works regularly with college communications teams, principals and members of senior teams, providing support and advice.

We act as a critical friend, offering support and guidance as necessary. We can help with feedback and advice on key messages for media statements and releases for crisis communications. We also liaise with other AoC teams, for example our employment team, to ensure members get an integrated response.

If you have an urgent comms query, contact our Senior Press and Public Relations Manager Kate Parker.

Advice and factsheets

We've put together some helpful resources below, for anything else, do get in touch at comms@aoc.co.uk.

Comms advice and resources for colleges

Advice and factsheets

Crisis communications: your go-to guide

Legal considerations for communications and media work

How to react to regulation, funding and restructuring issues

How to plan for a new build

How to react quickly and effectively to the media

10 ways to build effective relationships with the media

Working with the media: a complete guide

How to write a compelling case study

How to write for the web

How to handle photo consent for media and marketing

How to evaluate a PR and media campaign

How to choose a PR agency

Colleges communications, marketing and campaigns community

A-Z of further education

Further education cheat sheet

Explained: course levels and qualifications in England

Awareness days calendar 2025/26

News, campaigns and parliament