Communications advice

AoC’s communications team work with college communications teams, principals and members of senior teams on a regular basis, providing support and advice on media-related issues.  

The bulk of our work is related to helping colleges manage reputational risk or crisis communications issues, such as:

• negative coverage of redundancies or restructuring;
• the dismissal of senior staff;
• legal issues;
• new builds and mergers;
• the impact of funding cuts.

As well as giving practical guidance with back-up documentation or statistics, our role is often to provide reassurance and give a national context to a local issue. We can help with feedback and advice on key messages for media statements and releases for crisis communications. We also liaise with other AoC teams, for example the employment team, to ensure members get an integrated response.

For advice or assistance, please contact AoC Head of Communications, Aaron Hussey, aaron.hussey@aoc.co.uk / 0207 034 9979.