From 2013-September 2015, the Association of Colleges ran their Careers Guidance: Guaranteed campaign. This called on the Government to ensure that all young people have access to careers advice on post-14 education, training and employment options. We recommended that this be achieved by setting up local careers hubs facilitated by local enterprise partnerships (LEPs) alongside embedding careers education into the curriculum.
Colleges had raised the difficulties they had faced in getting access to young people in schools to provide advice and provide information of the different routes available for careers.
The campaign was carried out in a number of ways including:
- Colleges and students raising the issue of careers advice with their local MPs
- Direct questions in Parliament on the issue
- Research with young people and colleges
- Speaking to Ministers and officials about the importance of careers advice
- Social media activities using #dreamjob #myroute
In September 2015, the newly established Careers and Enterprise Company announced the nationwide roll-out of a network of Enterprise Advisers, through local enterprise partnerships, who would work with school and college leaders to bridge the gap between education and employment. This was in line with our ask to get local enterprise partnerships involved in careers advice and guidance.
In January 2016, the Secretary of State for Education, Nicky Morgan MP, confirmed that a new law would be created that would see staff from colleges visit schools as part of careers advice opportunities. This is as a direct result of our campaign and is testament to the importance of high quality, impartial careers information for young people.