AoC’s communication team works with college communications teams, principals and members of senior teams on a regular basis, providing support and advice on media-related issues. Some member colleges do not have a dedicated press officer; in others the marketing and communication team’s focus and expertise is on recruitment and events and they sometimes require support when working with the media.
The bulk of our advice line work is related to helping colleges manage reputational risk or crisis communications issues, such as:
- negative coverage of redundancies or restructuring;
- the dismissal of senior staff;
- legal issues;
- new builds and mergers;
- the impact of funding cuts.
As well as giving practical guidance with back-up documentation or statistics, our role is often to provide reassurance and give a national context to a local issue. We can help with feedback and advice on key messages for media statements and releases for crisis communications. We also liaise with other AoC teams, for example the employment team, to ensure members get an integrated response.
For advice or assistance, please contact Andrea Jones on 0207 034 9979.