Briefing contents:
1 AoC Beacon Awards Radio Campaign
2 AoC Beacon Awards Speed Networking Event
1 AoC Beacon Awards Radio Campaign
As outlined in the last briefing (04/10) the winning Colleges from the 2009/2010 Programme took part in a radio campaign celebrating their success at the end of April. Giles Long MBE, President of the AoC Charitable Trust, was based in a recording studio in London and took part in interviews with representatives from winning Colleges with their local and regional radio stations.
The event was co-ordinated by Markettiers who have forwarded data showing the extent of audience coverage which appears in the table below:
|
Station name
|
Audience figures (weekly)
|
College
|
|
96.4 FM The Wave
|
125,000
|
Coleg Gorseinon
|
|
Heart Bedford
|
160,000
|
Barnfield College
|
|
ITV Meridian TV
|
Unknown
|
Portsmouth College
|
|
BBC Three Counties Radio
|
162,000
|
Barnfield College
|
|
BBC Radio Humberside
|
206,000
|
North Lindsey College
|
|
107.4 The Quay
|
42,000
|
Portsmouth College
|
|
Exeter 107.3 FM
|
Unknown
|
Exeter College
|
|
Original Aberdeen
|
41,000
|
Aberdeen College
|
|
Leicester Sound
|
134,000
|
Leicester College
|
|
2BR
|
55,000
|
Burnley College
|
|
Compass FM
|
40,000
|
Grimsby Institute
|
|
The Pulse of West Yorkshire
|
126,000
|
Bradford College
|
|
Pulse 2
|
35,000
|
Bradford College
|
|
Heart Bristol
|
381,000
|
City of Bristol College
|
|
BBC Radio Solent
|
252,000
|
Portsmouth College
|
|
Tameside Radio
|
Unknown
|
Loreto College
|
|
Swansea Sound 1170 MW
|
67,000
|
Coleg Gorseinon
|
In all, Markettiers estimate that there was a total audience reach of >1,916,000. The entire duration of coverage was approximately 01 hours 40 minutes and 44 seconds giving a rate card comparison £24,176.
We hope to make this an annual campaign so please put forward your applications now for the 2010/2011 AoC Beacon Awards so you can have a chance to be part of next year's campaign. The closing date for this year is Wednesday 7 July 2010.
If you would like any feedback on last year’s submissions, advice on applying for the Awards or further hard copies of the prospectus, please do not hesitate to contact Alice Thiagaraj on the email or telephone number below.
2 AoC Beacon Awards Speed Networking Event
Before Easter, colleagues were asked to 'save the date' for a proposed Speed Networking event at the end of May. Unfortunately, due to the limited number of candidates available this year due to changes to the assessment process, it has been decided to cancel the event and hold a similar event next year when there will be more people available to take part as candidates College delegates can request one-to-one slots with.
We apologise for any inconvenience this change may have caused anyone.
Queries and Comments
If there are any queries or comments about the AoC Beacon Awards, please email Alice Thiagaraj, Manager of the AoC Charitable Trust, or phone on 020 7034 9917.