Association of Colleges

21 January 2009

09:30 - 16:30

Greater London

Location:  London [exact venue tbc]
Sponsorship: No

 

Overview
This workshop outlines how to draft professional-looking and effective press releases and other materials for the media. Delegates will appreciate the appropriate structure for a release and a feature – and when to ignore it. They will also understand the need for accurate and concise writing, and what the journalist is looking for.

Level
This workshop is designed for executives who wish to develop their media writing skills.  The style is participative and based on analysing, criticising and reworking practical examples.

Content
•  Effective business writing: proofreading, clarity and accuracy
•  Structuring press releases: the 6W’s
•  Headlines and hooks, quotations and finding the news angle
•  Linking press releases and media coverage
•  Beyond the press release: articles and emails

 

For further information and to book online, please visit: www.aocmsevents.co.uk/media0809

For further information about this event or to be added to our mailing list please contact: events@aoc.co.uk

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